If there is one thing I will take away from learning about
captions it’s the need you feel to read the stories. We’re all human. We have
short attention spans. If we see a story that is 750 words without a photo then
we will likely stay away. If that same story in a different paper had two
photos with a caption that had the basic who, what, why, when and where
included then we would be more inclined to read the story.
Captions, to me, act as a brief summary for the story. If
I’m unsure whether I want to read a story or pass over it I default to looking
at the photo and reading the caption. Does it sound interesting? Does it sound
scandalous? Does it sound heroic? Does it sound like I’ll be crying by the end?
Captions give us the quick information we want and they are
dependent not on the story but the photo. If you have a story about rescue dogs
but a photo of a paw print in the snow chances are you won’t have the greatest
caption to pair with the story and photo. Captions capture not only the photo
but the story as well.
The lesson learned? Try to always keep the story in the
front of your mind in order to get a great photo for a story because it can
make or break who wants to read the story.